The location of this bookstore allows the brand to be amongst the art culture of Perth in a setting that holds history, class and a vibrant community. The brand's success relies on the artistic but professional tone of voice of the company.
The challenge with this brief was to brand something that reflected the brand's tone of voice and attract the target audience of designers, students, artists, and hobby enthusiasts.
The brandmark was created using potato's and paint to create a artisitc and unique design which looked like an old bookstore window.
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