Westshore Coastal Development is a new world-class recreational marina and residential development that is to be set on the shores of Cockburn Sound and be one of Perth's most exciting and innovative landmarks, with a remarkable waterfront location bringing a thriving coastal community to the shores. The community will be revolved around a marina with surrounding schools, art, culture centres, shopping and transportation with some desirable living and business opportunities.
The brief for this project was to choose an attractive name for the area, develop an identity and a variety of visual solutions for the area and its promotion. The goal was to attract young families, first home buyers and people already exsisting in the area to live at the new development.
This required the branding to appear clean, safe, community biased, family friendly, relaxing and active.
All photography included, taken by myself.